Creative Direction | Copywriting | Brand Strategy
Brand and copy are chopsticks. You need both.
A brilliant tagline can’t rescue a weak strategy. And likewise, inspired brand positioning is invisible if the message isn’t engaging. Branding and copywriting need each other. Third Story connects your brand strategy and brand voice, by discovering what makes your brand different, then saying it differently.
Creative Services
Third Story specializes in branding and copywriting. But for projects that require additional services, we work with a select network of established creative professionals, including graphic designers, art directors, developers, videographers and strategists, to connect you to the right talent for the job.
Branding
Brand Audits
Mission, Vision & Values
Brand Promise & Positioning
Competitive Assessments
Target Audience Personas
Selling Propositions
Brand Guidelines
Product & Program Naming
Tagline Development
Campaign Concepting
Stakeholder Interviews
Copywriting
Website Content
Video Scripts
Internal Communications
Paid and Social Media
Sales Collateral
Packaging
Email & Direct Mail
Merchandising & Signage
Training Programs
Tradeshows & Conferences
Experiential Events
Activations and Promotions
The third story is ours.
In any communication, there’s the sender, the receiver and the message they share. My story. Your story. Our story. This third story, the one that happens between brands and customers, writers and readers, me and you—this is the story that matters most. Third Story was created to help brands find their voice and use it to meet customers in the middle, where understanding happens.
Shawn Finger, Owner
20+ years of integrated agency experience
Creative Director/Writer for local, national and global brands
Fluent across mediums and touchpoints
Advocate for clarity, brevity and personality
Adaptable to working with internal teams and vendors
Fan of marching bands, podcasts and peanut butter
Testimonials
“I feel very fortunate to have met & worked with Shawn. Her biggest strength is her ability to really listen & understand the true need of the client. It is easy to just use a “formula” for every client. So when I say “true need”, I mean a deep desire to see the nuance in the product or service. A very rare quality that I think comes from empathy & desire to grow (vs the desire to know). I see myself working with Shawn for a very long time and highly recommend her.”
“Shawn is a great creative partner. She was crucial in the development of our internal and B2B brand approach that helped us establish a leadership position in our categories and ignite a rallying cry for our culture. ”
“I have worked with writers from all over the world and the bottom line is that Shawn is the best creative copy writer I have ever worked with. Period. Go ahead and try to find a better listener, someone more creative that can translate what you are thinking into words than Shawn Finger and I’ll give you a chocolate bar!”
“If you have the chance to work with Shawn, count it an opportunity and do whatever you can to make it happen. You will not regret it and will very likely count it among the best professional encounters you’ve ever had.”
“Shawn has the unique ability to brilliantly blend both her right and left brain, resulting in strategic, creative thinking. Her passion and energy is infectious and her work is truly inspired.”
“One word to describe Shawn Finger? Bernbachian. Her ability to unearth a truth, and express it in an engaging way seems almost effortless. Not only is she the most talented writer/creative I’ve ever worked with, she has an incredible knack for elevating other people’s work.”
“Shawn’s ability to really listen allowed her to capture the true heart of our mission and the work we do at Isabel’s House. She made the process so easy. ”
Our story starts here.
If you’re ready to start a project, or just have some questions, send me a message. I’d love to talk.
